CATCH THE NEW WAVE IN DIGITAL MARKETING

With the existence of approximately 235M U.S mobile subscribers, marketers can now reach nearly all US consumers with targeted mass marketing. Across all ages, 69% of all users use SMS (text) messaging, with SMS usage at 84% amongst youth ages 13-34, and as high as 64% among adults ages 35-64.  Mobile Internet use has also become mainstream, with use approaching 30% across all ages and phone types, and 40% for ages 13-34. More than 88% of all active handsets in the U.S are enabled for SMS, and 64% are enabled with browsers to access the Internet.

“In the last twelve months, customers around the world have ordered more than US $1 billion of products from Amazon using a mobile device," – Jeff Bezos, founder and CEO of Amazon.com (July 2010).

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